This session is for anyone at CPSI who is a woman, or is curious and clever man. If this does not apply to you, go ahead and stop reading and find another session. If you’re still here, come to this session to learn from a leader who has spent almost 25 years exploring and researching Freud’s most famous question. Come hear the results of Seed Strategy’s new research study, SheQ, on what women want to be successful in life and (what’s not so important, as well). And how certain categories are doing a particularly poor job at “getting women” and why. You'll discover:
- Literally, what women want and how it differs by generations.
- How and why gender is a powerful filter for relevance and communication preferences.
- Methods and insights to more effectively connect individually and as an organization with women!